What is a signal in Stairoids?
What is a signal in Stairoids?
A signal is any discrete intent event that Stairoids ingests and associates with an account or contact. Signals represent observed behaviors — things like visiting a pricing page, opening a product email, attending a webinar, triggering an in-app feature, or submitting a contact form. Each signal has a type (e.g.,
page_view, form_submit, email_open), a timestamp, and optional properties that describe the context of the event.Signals are the raw material Stairoids uses to compute engagement scores, fire automations, and build account timelines. The more granular and diverse your signal sources, the more accurate and actionable the resulting scores become.How does Stairoids identify accounts?
How does Stairoids identify accounts?
Stairoids identifies accounts primarily by email domain. When a signal arrives with an associated email address (e.g.,
jane.doe@acme.com), Stairoids extracts the domain (acme.com) and associates the signal with the matching account — creating one if it doesn’t exist yet.If a signal includes an explicit account.domain field, Stairoids uses that directly. You can configure domain normalization rules (such as stripping www prefixes) and maintain an exclusion list of free email providers under Settings → Account Matching so personal email addresses don’t create spurious accounts. See Account Matching Settings for full details.Can I send signals from tools that aren't natively integrated?
Can I send signals from tools that aren't natively integrated?
Yes. Stairoids provides two universal ingest paths for tools without a native integration:REST API: Send a
POST request to https://api.stairoids.com/v1/signals with a Read-Write API key. This works with any language or platform that can make an HTTP request. See the API Reference for the full payload schema.Incoming Webhooks: Configure an incoming webhook URL in Settings → Automations → Incoming and point your source tool at that URL. Stairoids parses the incoming payload and maps fields to signal properties using a field-mapping configuration you define in the dashboard.Both methods support custom signal types, so you’re not limited to Stairoids’ built-in event vocabulary.How is the engagement score calculated?
How is the engagement score calculated?
Stairoids computes engagement scores using a weighted, time-decayed model. Each signal type carries a configurable weight (e.g., a
demo_request might be worth 30 points while a page_view is worth 2 points). When a new signal is ingested, its weighted value is added to the account or contact’s aggregate score.Scores decay over time — older signals contribute progressively less to the current score based on a configurable half-life. This ensures that a flurry of activity six months ago doesn’t permanently inflate a score for an account that has gone cold.You can review and adjust signal weights and the decay half-life under Settings → Scoring. Changes apply prospectively to newly ingested signals and retroactively re-calculate scores for existing accounts on the next scoring cycle.How long are signals retained?
How long are signals retained?
By default, raw signal payloads are retained for 90 days from the time of ingestion. After the retention window, raw payloads are purged, but aggregated scores and account activity timelines are preserved indefinitely.Extended retention windows of up to 365 days are available on paid plans. You can view and adjust your workspace’s retention setting under Settings → Data Retention. Changes apply to new signals going forward and do not restore already-purged data.
Can I have multiple workspaces?
Can I have multiple workspaces?
Yes. You can create as many workspaces as you need. Multiple workspaces are especially useful for B2B agencies managing signals and automations for several clients — each client gets their own isolated workspace with separate integrations, API keys, scoring rules, and team members.To create a new workspace, click your workspace name in the top-left corner of the dashboard and select + New Workspace. You can switch between workspaces at any time using the same switcher.Note that Stairoids plans are priced per workspace. Check the Pricing page for current workspace tier details.
What happens if my outgoing automation fails?
What happens if my outgoing automation fails?
If an outgoing automation fails — for example, because the destination API returns an error or the destination integration’s credentials have expired — Stairoids logs the failure in Settings → Logs with a full error message and the signal that triggered it.Stairoids automatically retries failed automation deliveries using the same exponential backoff schedule as webhook retries (1m, 5m, 30m, 2h, 8h — up to 5 retries). If all retries fail, the automation execution is marked Failed and you receive an in-app notification.You can also manually re-trigger a failed automation execution from the Activity Log by clicking Retry next to the failed entry.
Is there a rate limit on the API?
Is there a rate limit on the API?
Yes. The Stairoids REST API enforces rate limits per API key to ensure fair usage and platform stability.
When you exceed the rate limit, the API returns a
| Plan | Rate Limit |
|---|---|
| Free | 60 requests / minute |
| Growth | 300 requests / minute |
| Pro | 1,000 requests / minute |
| Enterprise | Custom — contact sales |
429 Too Many Requests response. The response includes a Retry-After header indicating the number of seconds to wait before retrying. Implement exponential backoff in your integration to handle 429 responses gracefully. See Troubleshooting API Errors for guidance.How do I add team members to my workspace?
How do I add team members to my workspace?
Navigate to Settings → Members and click Invite Member. Enter the team member’s email address, select a role (Admin, Analyst, or Viewer), and click Send Invite. The invitee receives an email with a link to accept the invitation and join the workspace.Admins can change a member’s role or remove them at any time from the same Members panel. For a full breakdown of what each role can and cannot do, see the Roles and Permissions section of the Workspace configuration guide.
Can I create custom signal types?
Can I create custom signal types?
Yes. While Stairoids provides a library of common built-in signal types (e.g.,
page_view, form_submit, email_open), you can define custom signal types for any behavior unique to your product or workflow.When sending a signal via the API or an incoming webhook, set the type field to any string that describes the event (e.g., trial_activated, feature_x_used, linkedin_ad_click). Stairoids creates the custom type automatically on first use.Once created, you can assign a scoring weight to your custom signal type under Settings → Scoring alongside the built-in types, so it contributes to engagement scores immediately.What integrations are supported?
What integrations are supported?
Stairoids offers native integrations with a wide range of data sources and activation destinations:Signal Sources (inbound):
Segment, Rudderstack, Mixpanel, HubSpot, Marketo, Salesforce, Intercom, Clearbit, Apollo, Google Analytics 4, and more.Activation Destinations (outbound automations):
Slack, HubSpot CRM, Salesforce CRM, Outreach, Salesloft, Clay, Zapier, and more.New integrations are added regularly. Check the Integrations Catalog for the current full list. If the tool you need isn’t listed, you can connect it using the REST API or Incoming Automations.
How do I contact support?
How do I contact support?
You can reach the Stairoids support team through any of the following channels:
- Email: support@stairoids.com
- In-app chat: Click the ? icon in the bottom-right corner of the dashboard
- Help Center: help.stairoids.com
- Your Workspace ID (found in Settings → General)
- The Signal ID, Automation ID, or API request ID (
request_idfrom the response body) related to the issue - A clear description of what you expected to happen and what actually happened
- Any error messages or screenshots