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The ActiveCampaign integration transforms email engagement data into actionable signals in Stairoids. Every open, click, reply, and form submission your contacts send becomes a scored event that Stairoids can act on — routing high-intent contacts to HeyReach sequences, updating CRM records, or triggering notifications without any manual filtering. You can also push contacts back into ActiveCampaign via outgoing actions, closing the loop between signal and nurture.

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Prerequisites

Before connecting, make sure you have:
  • An ActiveCampaign account (API access is available on all plans, including Lite)
  • Your ActiveCampaign API URL and API Key (found under Settings → Developer in ActiveCampaign)
  • Admin access in your Stairoids workspace

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Connect ActiveCampaign

1

Copy your API credentials from ActiveCampaign

In ActiveCampaign, go to Settings → Developer. Copy both the API URL (e.g., https://youraccountname.api-us1.com) and the API Key.
2

Open Integration Settings in Stairoids

Navigate to Settings → Integrations and click Add Integration.
3

Select ActiveCampaign

Choose ActiveCampaign from the integration catalog. Enter your API URL and API Key, then click Connect.
4

Select campaign events to track

Stairoids will load a list of your ActiveCampaign campaigns and lists. Toggle on the events you want to convert into signals. You can filter by campaign or list to avoid importing events from unrelated nurture sequences.
5

Verify the connection

Stairoids validates your credentials and registers the necessary webhooks in ActiveCampaign. You’ll see a confirmation once the connection is live. New engagement events will begin flowing into your Signal Feed within minutes.

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Supported signal types

Signal typeTriggerKey properties
email_openContact opens an emailcontact_email, campaign_id, campaign_name, opened_at
email_clickContact clicks a tracked linkcontact_email, link_url, campaign_id, clicked_at
email_replyContact replies to a campaign emailcontact_email, campaign_id, reply_subject, replied_at
form_submitContact submits an ActiveCampaign formcontact_email, form_id, form_name, submitted_at
list_subscribeContact subscribes to a listcontact_email, list_id, list_name, subscribed_at
list_unsubscribeContact unsubscribes from a listcontact_email, list_id, list_name, unsubscribed_at

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Contact matching

When an ActiveCampaign signal arrives, Stairoids matches it to an existing contact using the contact_email field. If a contact with that email address exists in your Stairoids workspace, the signal is attached to them automatically. If no match is found, Stairoids creates a new contact record using the email address and any additional fields provided by the ActiveCampaign event (first name, last name, phone if present).

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Supported outgoing actions

When a Stairoids automation targets ActiveCampaign, it can perform the following actions:
  • Add contact to list — subscribe a contact to a specific ActiveCampaign list
  • Add tag — apply a tag to a contact record
  • Send campaign — trigger a one-time email campaign send to a contact
  • Update custom field — write a value to any ActiveCampaign contact custom field
Use email_reply signals to trigger your highest-priority automations. A reply is one of the strongest buying signals you can capture from email — it indicates active engagement and an open conversation. Consider using it to immediately notify an account owner in Slack, update a deal stage in Pipedrive, or start a targeted HeyReach LinkedIn sequence.

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Troubleshooting

  1. Go to Settings → Integrations → ActiveCampaign and confirm the connection status is Active.
  2. Check ActiveCampaign’s Settings → Developer → Event Tracking to confirm Stairoids’ webhooks are registered. If they’re missing, disconnect and reconnect the integration.
  3. Verify that the relevant event types (e.g., email_open, email_click) are toggled on in the Stairoids ActiveCampaign configuration panel.
  4. Confirm the campaigns you’re monitoring are in Active or Sent status in ActiveCampaign. Paused or draft campaigns do not fire engagement events.
  5. Some ActiveCampaign plans throttle webhook delivery under high volume. If you’re running large broadcast campaigns, allow a few extra minutes for events to arrive.
  1. Confirm the ActiveCampaign event includes a valid email address. Events from contacts who opted out of email tracking or whose email was masked will not contain a usable address.
  2. Check whether the contact already exists in Stairoids under a different email address. If so, add the ActiveCampaign email as a secondary email on the Stairoids contact record.
  3. If automatic contact creation is disabled in your workspace settings (Settings → Contacts → Auto-create from signals), unmatched signals will queue without creating new contacts. Enable auto-creation or manually create the contact and the queued signals will attach retroactively.